Friday, October 17, 2008

Keyword Focus & Density Are Critical For Your Blog Traffic

As you can tell from the title of this article this subject is very important for people wanting to make money blogging and many people do not even bother pay this any attention. Basically what this tells you is that if you DO pay attention to this you will be way ahead of your competition. The reason that this is so important is because with any type of website that wants to attract visitors you need to be sure that your website is optimized for the search engines. This article will explain more about this so that you have a better understanding of Keyword focus and density and how to make them work to your advantage.

The search engines use two main things to rank your blog. These are your " Onpage" factors and your " Offpage" factors. Allow me to explain. Just so you know, the reason that your keyword focus and density matter greatly is that they make up the the bulk of your onpage score with the search engines. Regarding the onpage factors, these are the areas that the search engines look at;

1. Your Title

2. Your Headlines within your blog

3. Your Keyword Density & Focus throughout the body of your blog / website.

Before you make your first blog post you need to determine what keyword you are going to be targeting. Obviously this tells you that you need to do some keyword research before you get started building your blog if you want to make money blogging. Google has an excellent keyword research tool that you should work with to determine the best keyword for you to be targeting.

You can find Google's keyword research tool here; http://adwords.google.com/select/KeywordToolExternal

Once you have done your research and determined your keyword that you want to target you then need to optimize your blog by using your keyword at a density of about 1 1/2 %, which calculates to approximately using your keyword 6 times for every 300 words in your blog posts. My suggestion would be for you to let your thoughts flow as you write your blog post and then during the review of your post, which you should always do before publishing your post anyway, check your keyword density and see where you can fit it in if you have not done so with your first draft.

With regard to "offpage" factors, here is what you need to be aware of. The main offpage factors you MUST pay attention to are what is called the anchor text for all of your links. No doubt you have seen on many websites where they have links with the words " Click Here". DO NOT make this mistake. Here is what you must do...let's say your keyword is " handy golf ball washer" then every single link on any website that links to your blog needs to direct people to your link by showing a hyperlinked text phrase " handy golf ball washer". You want your website to be known for "handy golf ball" washer rather than "Click here" as so many others are due to the lack of knowledge or laziness of the webmasters.

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